LOS ANGELES, CA November 28, 2011 – CASA (Court Appointed Special Advocates) of Los Angeles (CASA/LA) announces the addition of Frank Addante to its Board of Directors. CASA/LA is a non-profit organization whose volunteers serve the best interests of foster children in the courts and in the community.

With his entrepreneurial and philanthropic experience, Mr. Addante is a valuable addition to the CASA/LA Board.  Addante founded and currently serves as CEO of the Rubicon Project, a fast-growing online advertising technology company with more than 200 employees in 7 offices around the world.  Giving back to the community is one of the founding principles that he set for the company.  Today, the company regularly donates the time of its global workforce to charity organizations including Make-A-Wish Foundation, Habitat for Humanity, Stop Hunger Now and A Place Called Home.

Frank Addante started 5 technology companies before the age of 30 with a combined market value of over $1 Billion – resulting in two acquisitions and one IPO. He was an early pioneer of online advertising, starting one of the first advertising technology companies on the Internet.  That company, L90/adMonitor, grew to be the #2 player and was later acquired by DoubleClick. His most recent venture, the Rubicon Project, is one of the fastest growing ad technology companies in history.  The company was founded with a mission to develop a technology-driven trading platform to automate the buying and selling of advertising in the $100BN growing online advertising market, a similar vision to what NASDAQ did for stock trading.  REVV, the company’s real-time trading platform, has processed nearly two trillion ad transactions for more than 450 of the largest properties on the Internet including companies such as NBC, Time Inc. and Gannett.  Providing access to more than 600 million Internet users, the Rubicon Project’s platform is ranked #1 for worldwide reach by Quantcast.

As CASA/LA looks to aggressively scale its volunteer base so they can serve more children.  Technology driven automation and communication will be a critical enabler of that growth.  Additionally, CASA/LA plans to expand its presence online via social media networking and content-creation platforms to dialogue with current and potential volunteers and donation partners. Mr. Addante’s in-depth knowledge of technology-driven businesses and online social media will be invaluable.

“It has been a personal philosophy of mine that if we take care of the children in our community, we take care of the future,” said Frank Addante. “CASA of Los Angeles and its volunteers truly embody that worldview.  They have an ambitious and incredibly meaningful vision, a great team and a strong passion for quality execution.  I am overjoyed to have become a part of this vital organization.”

Mr. Addante was also named Ernst and Young Entrepreneur of the Year in 2011 and led the company to be awarded Company of the Year in 2010 by the American Business Awards.  He received his education in electrical and computer engineering at the Illinois Institute of Technology.

ABOUT CASA/LA – Founded in 1978, CASA (Court Appointed Special Advocates) of Los Angeles (CASA, LA) is a non-profit organization dedicated to improving the lives of children in the dependency court system. CASA/LA volunteers are judge-appointed to oversee and advocate for children to ensure they are not overlooked in foster homes or in the overburdened legal and social service system.  Throughout this process, CASA/LA volunteers are often the only unpaid voice speaking up for children and focused on their best interest.

For more information about CASA, Los Angeles, please visit www.casala.org.